Back in 2021, the fast-food giant underwent its first major transformation in the past 20 years by changing its logo and making it resemble as that used during the 1970s, 80s and 90s.
Speaking of the re-branding, designer Lisa Smith told Dezeen, “We explored a lot of different design territories, but kept coming back to the brand’s original iconic logo from 1969 and 1994 when Burger King looked at its best.”
She continued: “We were inspired by how it has grown to have such an iconic place in culture – from Back to the Future, Gremlins through to more recently Stranger Things and BK’s Warhol campaign.
“The new logo pays homage to the brand’s heritage with a refined design that’s confident, simple and fun.”
In an attempt to keep up with its rivals, Burger King would be closing between 300 and 400 underperforming restaurants, as per CEO Joshua Kobza.