The actor appeared on the Today Show Wednesday, which also happened to be Ash Wednesday, the first day of Lent. During his segment he spoke with Savannah Guthrie about his choice to not push religion on others, especially his children.

“I don’t want to jam it down anybody’s throat, but I do not deny my faith. That’s an even bigger sin.”

“You know, it’s not popular in my industry, but I cannot deny my faith.”

The 51-year-old actor wore ashes in the sign of a cross on his forehead while he spoke with Guthrie.

Ashes are worn in the observance of Ash Wednesday, a day of fasting for Catholics.

Wahlberg explained fasting during the Lenten season, and while most people associate it with food you don’t necessarily have to fast from food.